The Life Of An AirAsia X All-Star

It's been approximately a month and 3 weeks that I embarked on my latest journey, and so far, everything's been good.

Let me start with my team. I inherited a good team, a bunch of individuals who have their own quirks and eccentricities, but all of whom are united by one common thing -  they are all committed to the cause, so to speak.

The AirAsia X Central Marketing Team, with THE Man himself.

Oh, there will always be that odd person out, the one who doesn't deserve to be there, and in both the Central (MY based) and the International Marketing teams, there is one such staff. But it's all good, nothing I can't handle. I've handled way more difficult staff in my career, and these two ain't nothing but another dirt on my shoulders that needs dusting off.

As mentioned above, so far it's been good. It's not always rosy, but manageable. But what I'm proud of the most is the fact that in less than 2 months, we've done things that the previous Marketing team failed to do. And that speaks volume of this new Marketing team we have at AirAsia X.

Right now, while everything seems aight, we will be going through some minor - or major, depending on how it works out - changes in the dynamics of the whole Commercial team. Hopefully, it's nothing major; the last thing we need right now are any form of disruptions.

A n y w a y s . . .

In less than two months, we managed to achieve a few firsts; we finally got the recognition from the AirAsia peeps as a sub-brand; got Dato Jimmy Choo to try our Premium Seats on board our AirAsia X flight from London to Kuala Lumpur to Mumbai to Kuala Lumpur to London; we realized the dreams of a few fans to travel to Korea with their favorite actor; sent a die-hard 16 year old Man United fan, who is suffering from a rare disease, to watch his beloved Red Devils play at Old Trafford; to name a few.

When you get someone like Jimmy Choo to take an AirAsia X flight, you know you're on the right track

The AirAsia X Marketing Team with Anas Sadiq. He was born with Duchenne Muscular Dystrophy (DMD) and, together with Mister Potato, we helped him realize his dream of watching Manchester United play at Old Trafford

Yes, we're on the right track.

And I'm proud to be a part of the team that is making a lot of differences; even prouder to be the leader of the team that is making all these differences.


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