Wheelchair wins the Golden Kancil

"Wheelchair", the Anti Drink and Drive campaign developed by BBDO/Proximity for Help College won the Golden Kancil and a host of other awards in last night’s Kancil Awards.

I am no creative guru but in all honesty, I really think and believe that this is a campaign that deserves all the awards it got.

The concept was simple but pure genius; they made a wheelchair out of an actual car that was involved in a drink and drive accident and the words pretty much sums it all: “Drink and Drive, and you might live to suffer the consequences

Great creative thinking with a noble message.


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