It's that time again...

Ti's the time again when I have to write the quarterly marketing plans for all the countries that I am handling. It is going to be the same routine – plan, travel, present and execute. It's going to be another bout of sleepless nights, hard thoughts, spending endless hours in airports, airplanes and hotels, presentations and what not but it is what I do and I love doing it.

This sounds too mundane no? Well, yes and no. It is indeed mundane and routine but the execution is what I always look forward to. The ‘high’ that I always get whenever I see what I conceptualized being implemented is something I will never get tired of!

It may be tiring and routine but at the end of the day, when the numbers come in, and knowing what I have done to contribute, it is still worth every second.

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